Aren't we going too 'fast' with fashion?

In a world where shopping for trends is easier than finding directions to that new place a few miles away, clothes have become more disposable than ever before. With styles going from runway to high-street in the blink of an eye- fashion isn’t just fast. It’s cheap.

The industry has always been a representation of our ever-changing culture- to be loved one minute, binned the next. And while much of it is proving to be damaging to both our planet and its people, we can consider this to be the direct result of fast fashion- Aka- our choices.

Imagine a situation where the next world war is based on the fight for drinkable water and other essential resources.

While thought-provoking enough to give you goosebumps and re-evaluate your life’s decisions- in an alarming study, only a few people know of the environmental impact of the cloth they are wearing. It’s only the slightest relief that the world is slowly grasping that the environmental crisis is now a matter of urgency.

The ugly truth-

1) It’s monstrous how the ever-growing sector isn’t just glugging precious water by the tonnes, it’s making life even tougher for some of the world's poorest people.

2) Producing clothes is really thirsty work- It takes about 10,000-20,000 litres to make just one outfit. (Not only unsustainable but completely unfair too).

3) The textile industry actually creates more pollution than aviation and shipping combined. (And despite the emerging environmental crisis, Fashion’s carbon footprint is only set to rise).

4) Ever wondered what happens to the clothes that don’t sell or the ones you throw away? They land up in landfills. In a staggering number of OVER 500,000 tonnes. And last but not least...

5) The garments workers are often forced to work for long hours, earning meagre wages. This leaves them working overtime only to survive with the most basic needs, and still below the poverty line.

Still wondering why we need to slow it down?

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