It all started with a simple idea: making everyday dressing easier with not-so-basic, but oh-so-wearable essentials. But in just a few short years, aanswr has transformed from a classic clothing line to an online marketplace bustling with finds that make every aspect of daily life easier. And now your kids can enjoy the aanswr way of life too!
This week, aanswr opens its doors to a whole new section online, dedicated to your littlest family members and friends. But it’s not just clothes you’ll find here. Bringing together six hand-picked labels, the Kids tab on aanswr.com offers a selection of decor pieces, toys, baby essentials and more, all curated to seamlessly reflect our signature aesthetic while also earning a thumbs up from your children.
Don’t know where to begin? Here’s a quick peek at the names you’ll spot as you browse, and our recommendations from each.
Kicks & Crawl
If you’ve been on the hunt for a label that tailors its products using advice from moms and doctors, you’ve hit the jackpot with Kicks & Crawl. Head to our Kids tab to discover a range of life-savers including muslin swaddles and reversible blankets in diverse themes, adorable toy sets, and the easiest present for baby showers: hampers that pack all of the above in one nifty gift.
Doing up your baby’s nursery? We got you covered with GWD Kids’s best decor pieces. Choose from elephant, night sky and dinosaur-themed cot mobiles, and light up your little one’s space with quirky marquee lights. For your older set, nothing’s going to gain as much excitement as bringing the outdoors in with GWD’s striped teepee, which happens to be in our favourite colour palette.
Miko Lolo: Boys and Girls
Sustainable clothing never looked better. With its colourful, chemical-free pieces, Miko Lolo strives to make the world a cleaner, greener place, and now your kids can join the effort too. Amp up their closets with organic cotton shirts and dresses block-printed with natural indigo dye, or go the unisex route with playful printed pieces. The Loopydo trousers are a particular favourite.
I Love Cotton
Neutrals always make wardrobe winners, no matter what your age, and I Love Cotton serves up all the essentials your kids need to look sharp. Bonus: these upcycled treasures are made with sustainably manufactured materials. On aanswr.com, you’ll find a mix of kurtas, blouses and dresses in fail-safe hues, along with timeless cushion covers that don’t need to be limited just to the playroom.
White Water Kids
Women-led label White Water Kids is the one you need to bookmark if you want to add traditional pieces to your child’s closet, but maintain the ease of contemporary wear. Hand-printed and hand-embroidered by artisans, WWK’s zoo print angarkha and kurta sets are perfect for festive occasions, and you can always extend the aesthetic with the brand’s indigo bedding set.
It may be summer now, but as the temperature drops, you’ll want to stock up on cosy layers. Cue Greendeer Kids, a brand that aims to blend style with sustainability with its range of adorable animal-themed sweaters, diaper lowers and blankets, all of which feature soothing palettes and the sweetest illustrations. Can’t choose? Lucky for you, our in-house stylists have already picked out the most tempting of the lot, and you’ll find them at a click of a button.