Now, more than ever, living clean has become a priority across the world. With the environment at the forefront of everyone’s list of worries, words like ‘eco-friendly’, ‘sustainability’ and ‘upcycling’ have become part of our everyday lingo. But before you deep dive into the world of eco-terminology, let’s start with something simple: organic clothing.
What makes a garment ‘organic’—and why does it matter? Organic clothing refers to a piece that’s crafted using fibres gleaned from crops that are grown sans pesticides or chemical fertilisers. Given that your clothing is the one thing that touches you most, organic fabrics are the safest, healthiest, and in a way, most luxurious articles you can add to your closet. Plus, they don’t leak toxic materials back into nature. Talk about win-win.
While curating aanswr’s roster of elevated essentials, the word ‘organic’ was one that kept coming up among our in-house stylists. How do we offer you a selection of must-haves that also show the environment a little love? Over months of research and conversations within the aanswr community, we’ve come up with the perfect solution: a special tab where you’ll find all our organic favourites, ranging from Yesha Sant’s naturally dyed loungewear to smart kurtas and shirts by Harago, Kardo and more.
The organic obsession extends to include baby-friendly numbers, be it a unisex angarkha set from Whitewater Kids or Greendeer Kids’s adorable animal-themed sweaters. You’ll even spot some decor heroes here. Dare you to resist Saphed’s light-as-air linen bedding—all made to order to ensure minimal wastage.
Can’t wait to join the organic bandwagon? Get going now.
