Fresh off the boat: All the new launches you need to check out on

Fresh off the boat: All the new launches you need to check out on

New month, new must-haves—the aanswr HQ is always bustling with fresh ideas and additions that focus on elevating daily life. And April 2021 comes with quite a few new names to add to your shopping list, stretching from self-care to home decor, and coffee too. Time for a quick catch-up sesh? We think so! Say hello to the newest brands on the block.

Secret Alchemist 

Life may have slowed down due to COVID-19, but our minds are constantly racing, and a little pampering goes a long way. Cue Secret Alchemist, which offers a range of 100% organic and eco-friendly oils that soothe, nourish and heal through aromatherapy. Infused with ingredients like ylang ylang, lavender, rose, sandalwood and more, these elixirs do everything from battling hairfall to soothing parched skin. Need a quick mental getaway? Escape to your safe space with a drop of Secret Alchemist’s Calm essential oil. 


“For the on-the-go busy roles we play in our lives, skincare should not be confusing and stress inducing,” says Shamika Haldipurkar, founder of D’You. Hands up if you agree! With the brand’s maiden product, Hustle, Haldipurkar struck gold, testing and re-testing a formula that now brings together 11 active ingredients into one power-packed serum, which also works as a hydrating toner and essence. This superstar can be used during the day or every night, and even makes a great primer under makeup. What’s not to love?

The Calico Guild 

Home decor gets an effortless update with boutique design house The Calico Guild’s handcrafted treasures, which blend contemporary designs with indigenous craft techniques. Inspired by the Indus river and Harappan cities, TCG’s seemingly simple creations add a worldly charm to even the simplest of spaces. Give your living room an instant facelift with their Baana and Taana throws, or treat yourself to a selection of beautifully embroidered cushions. 

Rage Coffee

Love your lattes but hate the acid reflux they come with? The newest drop on may just make your day! Stock up on Rage Coffee, the world’s very first plant-based vitamins coffee, made using Ethiopian coffee beans. These special brews promise a robust flavour sans bitterness, and you’ll find everything from tea extract L-Theanine to Ginkgo Biloba and Panax Ginseng in your cup. If you like to mix things up, browse through our Coffee section to discover seven different flavours including Creme Caramel, Mint Mocha and Vanilla Punch.