Blame it on the billowing indigo drapes of the Tuareg, the cerulean architecture of Chefchaouen, or closer to home, the endless lanes lined with cobalt homes in Jodhpur, but there’s something dreamy about the colour blue and its countless shades. It’s mysterious, it’s regal, and despite all that, it’s surprisingly effortless.
While indigo clothing, in particular, has become a part of our daily lives one pair of jeans at a time, this quiet hue in a sea of blues deserves more love than you’ve been giving it so far. Cue aanswr’s perfectly curated selection of elevated essentials: a spectrum of indigo pieces, from an ice blue to a darker indigo, that you can wear on repeat with ease, and mix and match as you wish. Why? Because this is one palette that always looks cool.
For founder Udit Toshniwal, there’s more to aanswr’s soothing blue treasures than meets the eye. And that ‘more’, essentially, is you. “Indigo has a rich history, but what drew me to it was its ability to tell the story of its wearer,” he reveals. “Few fabrics express themselves as signs of the consumer's culture as an indigo shirt or dress does. The crush marks, the coffee stains, the sun fades, all add to the beauty, as compared to diminishing from it.” It’s these personal touches, these figurative fingerprints, that not only make each aanswr creation unique, but also make them an extension of your life story.
Below, we’ve picked out five timeless aanswr finds in a range of gorgeous indigo washes. These effortless favourites promise to elevate any look in the book. Bonus: like fine wine, they’ll only improve with time.
